J. Buck’s Downtown Welcomes Missouri Meetings & Events Staff and Readers for Tour, Food and Conversation
Meeting planners continue to provide great information about how Missouri Meetings & Events can better serve our readership. And we keep taking them to the best places in town for doing it.
This time a handful of meeting planners met at J. Buck’s Downtown, right next to Busch Stadium at 1000 Clark St. The night kicked off with a tour of the amazing new facility, which covers nearly 9,000 square feet, led by General Manager Mark Hinkle and Sales Director Anna Dwyer. Amenities include two private dining rooms, that open to one large room, a bar, a dining area to seat 150, patio, and a spectacular roof deck that provides views into Busch Stadium. Also, J. Buck’s will soon open a banquet facility in its downstairs area for even more meeting space.
And the J. Buck’s commitment to serving fine food was wonderfully evident after the tour. Planners were treated to heavy appetizers, including spinach and artichoke dip, pulled BBQ chicken wraps, chipotle shrimp bruschetta and much more.
Once they were fed, the planners were ready to get to work. So here’s what we learned this time around:
* The first thing planners see when they open the magazine are the pictures. They want a visual sense of the facilities so that they can decide if their clients might be interested.
* There are certain pieces of information that planners are looking to find. Price point is the first one. Capacity, menu items, nearby amenities, parking and other practical items are others. You will see that MM&E has started to pull out this information in convenient sidebars, so readers can find that information without scanning.
* On the other hand, square footage might not be so helpful, especially to new planners. Instead, they told us, planners need to see the space, either in person or through a floor plan or virtual tour, to know if it will work for their event. Some have a hard time scheduling tours and site visits, so virtual tours are particularly helpful. Showing diagrams and different seating arrangements with capacities is what they want. This is something the magazine did a beta test on and has been providing video “site visits” through MEET-TV, to find out how your property can be included on MEET-TV, contact Joe Clote at (314) 781-8880, ext. 101 or [email protected].
* Planners love the how-to articles and want more information about audio-visual equipment, legal issues, travel issues and how to charge the right price for the right service. Many of these topics have been covered extensively in the magazine and will continue to be.
* Readers do pay attention to our sources. They were particularly interested in hearing from suppliers about what are reasonable and unreasonable requests. They also like to read about other meeting planners’ perspectives on issues. We will continue to find these sources and continue the dialogue between planner and supplier.
Do you have other ideas? We’d love to hear from you at one of our next editorial feedback events. Just contact Vikki Matthews at 314-781-8880, ext.103 or [email protected].