U.S. Hotel Occupancy Slightly Increases Beginning of September

Lifted by Labor Day weekend, Hurricane Ida evacuations and the return of college football, U.S. hotel performance increased slightly from the previous week, according to STR‘s latest data through 4 September.

29 August through 4 September 2021 (percentage change from comparable week in 2019*):

  • Occupancy: 61.3% (+0.7%)
  • Average daily rate (ADR): US$132.94 (+9.4%)
  • Revenue per available room (RevPAR): US$81.54 (+10.1%)
    Comparisons with 2019 were higher due to a lower performing week that year.

In terms of Hurricane Ida-related demand, the largest jumps were seen in markets in Mississippi, Alabama, and Northern Louisiana. STR will release a full Hurricane Ida analysis later today.

Among the Top 25 Markets, Houston recorded the highest occupancy (+50.5% to 76.6%) and RevPAR (+77.1% to US$77.82) increases over 2019.

Oahu Island experienced the steepest decline in occupancy when compared with 2019 (-36.0% to 53.4%).

Miami reported the largest ADR increase over 2019 (+42.4% to US$179.36).

The largest RevPAR deficits were in San Francisco/San Mateo (-51.9% to US$86.93) and Oahu Island (-38.3% to US$117.88).

*Due to the steep, pandemic-driven performance declines of 2020, STR is measuring recovery against comparable time periods from 2019.

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