U.S. weekly hotel occupancy fell back below the 40% mark, according to STR‘s latest data through 9 January.
3-9 January 2021 (percentage change from comparable week in 2020):
- Occupancy: 37.0% (-28.3%)
- Average daily rate (ADR): US$87.97 (-27.1%)
- Revenue per available room (RevPAR): US$32.59 (-47.7%)
The previous week’s occupancy was lifted by New Year’s travel. As that holiday travel dissipated, TSA checkpoint counts and hotel room demand each declined by roughly 1.3 million in a week-over-week comparison.
Aggregate data for the Top 25 Markets showed lower occupancy (35.8%) but higher ADR (US$93.85) than all other markets.
Among the Top 25 Markets, Miami/Hialeah, Florida (51.4%), saw the highest occupancy level, lifted by the College Football Playoff National Championship.
Of note, Washington, D.C.-Maryland-Virginia, reported two days (Tuesday/Wednesday) with occupancy above 50% amid the unrest in the capital. For the week, occupancy reached 36.9%.
Top 25 Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (22.1%), and Minneapolis/St. Paul, Minnesota-Wisconsin (24.2%).
MM&E