The Alkaline Water Company Inc. (CSE:WTER), the country’s largest independent alkaline water company and the Clean Beverage® company, announced that it has partnered with iDEAL Hospitality Partners Group (“iDEAL”), to coordinate marketing, business development, and sales efforts in the non-commercial hospitality channel. The iDEAL team will use their industry knowledge and over 217 years of combined hospitality experience and innovation to drive new Alkaline88® sales in the multi-billion-dollar channel.
“This brokerage arrangement with iDEAL sets up The Alkaline Water Company to continue our growing success in the hospitality channel,” said Ricky Wright, President and CEO of The Alkaline Water Company. “Our Director of Hospitality, Gary Bliss, has done a great job establishing relationships to help us take advantage of opportunities in the multi-billion-dollar hospitality channel. If you look at the current landscape, there is a lot of green space for a premium alkaline water in the hospitality channel. Through this relationship, Gary and iDEAL have already sent samples and reached out to the largest general purchasing organization in the country. There is a lot of excitement about Shaquille O’Neal as our brand ambassador and the 750 ML white aluminum bottles. We are looking for our first major announcement in the beginning of the new calendar year. Our co-packer network, brokers, and distribution models position us well to establish ourselves as the go-to alkaline water of choice in hotels, casinos, colleges and universities, sports arenas, hospitals, and other venues around the country.”
“Alkaline88® is perfect for hotels,” commented Jill Rigsbee, iDEAL CEO. “We believe that every hotel wants to support optimal health and wellness for their guests. That’s why we have chosen The Alkaline Water Company as our exclusive water partner. We are excited to have the opportunity to bring one of the country’s leading value-added water brands to hotels. The demand for wellness and healthy options has never been stronger in the hospitality industry and we believe that Alkaline88® is the new go-to water option, hands down. At iDEAL, we partner with companies who have impeccable products and seize the opportunity to be innovative. Alkaline88® is just that.”