Switch Welcomes New Vice President of Business Development


Creative agency + production house, Switch, is pleased to announce the company’s new Vice President of Business Development, Tera Crain Barnes.

Tera is known for delivering potent event solutions for businesses looking to create impact and gain results. She joins Switch after running her own women-owned consulting business, Event Advisors, and previously at best-in-class global experiential agencies, award-winning productions companies, and VC-backed start-ups.

“We are thrilled to have Tera join Switch, providing her new and existing clients with a creative team and extensive in-house capabilities, all backed by our 40-year reputation as a storied creative and production agency,” said Joe Hirsch, SVP of Sales and Marketing at Switch.

Switch will amplify Tera’s capacity to provide superior financial, creative, and operational results for clients, which include large corporations, higher-education institutions, and professional associations. For B2B and B2C events, she looks forward to leveraging the incomparable resources of Switch with relevant event solutions for all clients, especially those needing to stabilize, revitalize, and restructure their event services investments. Tera is thrilled to join a collaborative team of the industry’s brightest creative minds and effective strategists.


For 20+ years, the MEET family of products have provided regional and national resources that have kept corporate, association, medical, education, independent, and religious meeting and event planners informed about relevant vendors, industry news, tech innovations, and resources that impact and influence how and where they plan their group business.

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