Switch Welcomes New Director of Business Development and Marketing Manager


Switch is happy to share exciting news that will help expand our new business efforts and provide the company greater reach. We are pleased to announce the company’s new Director of Business Development, Tracey Koehler and new Marketing Manager, Kate Labbe.

Tracey78Switch Director of Business Development, Tracey Koehler

Tracey Koehler brings 15 years of experience in the meetings & events, digital marketing, and field marketing industries. While working out of New York, Tracey led strategic business development and identified new business opportunities for multiple businesses and agencies that reached across the United States.

As a specialist in growing relationships within the marketing world, Tracey will continue to reside in New York where she will expand Switch’s reach and utilize her connections to grow our business in the pharmaceutical sector by providing tailored marketing solutions.

Switch Marketing Manager, Kate Labbe


Kate Labbe will help lead the internal marketing efforts for Switch. She brings with her a wealth of experience in the world of digital marketing. In a little over four years time, she has worked in a diverse array of industries including legal, financial services, health care, sports, higher education, and nonprofit.

Through strategic digital initiatives, Kate has helped drive results tied to revenue, client acquisition, and overall brand awareness.

Kate holds a Master’s degree in Communication Management from Webster University.

Tracey and Kate both join Joe Hirsch’s Sales and Marketing team, where they will focus on developing new business opportunities and growing Switch’s digital and social media presence.


For 20+ years, the MEET family of products have provided regional and national resources that have kept corporate, association, medical, education, independent, and religious meeting and event planners informed about relevant vendors, industry news, tech innovations, and resources that impact and influence how and where they plan their group business.

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