STR & TE Forecast: Steady growth for U.S. hotels in 2017 and 2018

January 30, 2017


The U.S. hotel industry is projected to see slower but steady growth through 2018, according to STR and Tourism Economics’ first forecast of 2017.


2017 Forecast 2018 Forecast
Supply +2.0% +2.2%
Demand +1.7% +2.0%
Occupancy -0.3% -0.2%
ADR +2.8% +2.8%
RevPAR +2.5% +2.6%
Source: STR/Tourism Economics

“Demand has outpaced supply in terms of growth for seven consecutive years, but we expect that to change in 2017 and continue in 2018,” said Amanda Hite, STR’s president and CEO. “In an environment where occupancy is flat or slightly declining, ADR is the lone driver of RevPAR, which is why we expect RevPAR growth in 2017 and 2018 to be slower than the industry average of the past 30 years (+3.3%).

“That said, growth of any rate continues to push industry performance to all-time highs.”  


For total-year 2017, the U.S. hotel industry is predicted to report a 0.3% decrease in occupancy to 65.3%, a 2.8% rise in average daily rate (ADR) to US$127.34 and a 2.5% increase in revenue per available room (RevPAR) to US$83.20. RevPAR grew more than 3.0% for each year from 2010 to 2016.

Among Chain Scales, the Midscale segment is expected to see the only year-over-year increase in occupancy (+0.1%). The Independent segment is projected to report the largest increases in ADR (+3.0%) and RevPAR (+2.7%). The lowest rate of overall performance growth is expected in the Upscale segment (RevPAR +1.3%).


For 2018, STR and Tourism Economics project the U.S. hotel industry to report a 0.2% decrease in occupancy to 65.2% but increases in ADR (+2.8% to US$130.95) and RevPAR (+2.6% to US$85.36). All seven Chain Scale segments are expected to see a decrease in occupancy. The Luxury segment is projected to report the largest increases in ADR (+3.0%) and RevPAR (+2.8%).

About STR

STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 16 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit


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