STR breaks ground on 35,000-square-foot addition to Hendersonville headquarters

September 10, 2015

STR, Inc., the global leader of competitive benchmarking, information services and research to the hotel industry, broke ground Wednesday morning on a 35,000-square-foot addition to its corporate headquarters. The company has maintained its headquarters at 735 East Main Street since April 2002.

Founded by Randy and Carolyn Smith in 1985, STR celebrated its 30th anniversary earlier this summer. Overall, the STR enterprise employs more than 200 people in 16 offices around the globe, including 131 at its current headquarters and 28 at its data operations center that is housed in the Bluegrass Commons Office Park in Hendersonville. The new building, which is expected to be completed during the fourth quarter of 2016, will allow all Hendersonville-based employees to be housed on one 61,000-square-foot campus.

The additional space will feature individual offices, meeting rooms and centralized office space. It also will allow for the continued expansion of STR’s information technology department.

STR gathers hotel performance data from more than 51,000 hotels comprising nearly 7.0 million rooms located in more than 160 countries.

“This is a very proud moment for our family and for our company,” said Randy Smith, STR’s chairman and co-founder. “It would be an understatement to say the growth of the company has far exceeded the expectations we had when we started it. The commitment of our employees and clients has afforded us this opportunity, and this expansion serves as further commitment to the continued growth of our company.”

“Our employee base continues to grow as we expand our services, and with that growth comes the opportunity to equip our employees with the most ideal facilities and resources,” said Amanda Hite, STR’s president and COO. “This expansion is an important element in the long-term vision for our company.”

The STR enterprise includes STR Global Limited, based in London, England; STR Analytics, based in Broomfield, Colorado; and Hotel News Now, based in Rocky River, Ohio.

In addition to the STR Global headquarters in London, representative offices are located in:

  • Buenos Aires, Argentina
  • Adelaide, Australia
  • São Paulo, Brazil
  • Beijing, China
  • Hong Kong, China
  • Mumbai, India
  • Jakarta, Indonesia
  • Milan, Italy
  • Tokyo, Japan
  • Singapore
  • Dubai, United Arab Emirates

 About STR, Inc.

STR, Inc. ( provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering the United States, Canada, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, global pipelines and census information. STR founded the STR family of companies and is proudly associated with STR Global (, STR Analytics ( and Hotel News Now ( STR also founded the Hotel Data Conference (


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