St. Louis Fourth of July Week Ends With A Bust, According to Latest STR Report

HENDERSONVILLE, Tennessee—The U.S. hotel industry reported mixed year-over-year results in the three key performance metrics during the week of 1-7 July 2018, according to data from STR.

In comparison with the week of 2-8 July 2017, the industry recorded the following:

  • Occupancy: -3.1% to 63.5%
  • Average daily rate (ADR): +1.1% to US$123.59
  • Revenue per available room (RevPAR): -2.0% to US$78.47

STR analysts note that occupancy declines were mostly a result of the Fourth of July holiday, especially early in the week.

Unfortunately, St. Louis, Missouri-Illinois, experienced the largest drop in occupancy (-12.3% to 58.4%).

Chicago, Illinois, reported the second-largest decreases in each of the three key performance metrics: occupancy (-10.3% to 61.6%), ADR (-7.8% to US$118.99) and RevPAR (-17.3% to US$73.33).

This huge decrease in occupancy does not bode well seeing as these dates included a holiday weekend. Hopefully, we will see improvement in these ratings for St.Louis in the coming months.

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STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit

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