St. Louis Fourth of July Week Ends With A Bust, According to Latest STR Report

HENDERSONVILLE, Tennessee—The U.S. hotel industry reported mixed year-over-year results in the three key performance metrics during the week of 1-7 July 2018, according to data from STR.

In comparison with the week of 2-8 July 2017, the industry recorded the following:

  • Occupancy: -3.1% to 63.5%
  • Average daily rate (ADR): +1.1% to US$123.59
  • Revenue per available room (RevPAR): -2.0% to US$78.47

STR analysts note that occupancy declines were mostly a result of the Fourth of July holiday, especially early in the week.

Unfortunately, St. Louis, Missouri-Illinois, experienced the largest drop in occupancy (-12.3% to 58.4%).

Chicago, Illinois, reported the second-largest decreases in each of the three key performance metrics: occupancy (-10.3% to 61.6%), ADR (-7.8% to US$118.99) and RevPAR (-17.3% to US$73.33).

This huge decrease in occupancy does not bode well seeing as these dates included a holiday weekend. Hopefully, we will see improvement in these ratings for St.Louis in the coming months.

str logo 1

STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.

About the author

The MEET Family of Publications

The MEET brand produces regional and national publications that keep corporate, association, medical, education, independent, and religious meeting and event planners informed about relevant industry suppliers, news, tech innovations, and resources that impact and influence how and where they plan their upcoming company function(s).