The Results are In: Helpful Statistics from the Missouri Meetings & Events 2006 St. Louis Regional Spring Expo
Quality vs. quantity is easy to filet when comparing cuts of meat. To the average Midwesterner, filet mignon translates as “trés tiny, beaucoup pricey.”
Why the comparison? Post-show evaluations show that 107-odd bona fide meeting planners attended the 5th annual Missouri Meetings and Events Expo, held March 15 at the Saint Charles Convention Center. A few have commented on a “light” turnout. Consider this: Irrespective of industry, some trade shows lump together data or tweak it to make it appear that guests, family members or non-industry vendors are business prospects instead of just donut munchers and swag gatherers.
What the spring Expo delivered to exhibitors was, pure and simple, qualified prospects. Planners represented organizations from Arch Coal, Inc. to Whitmire Mirco-Gen Research Labs, Inc., with dozens of corporations and public-sector institutions in between. On a scale of 1 to 5, with 5 being the highest, attendees (and exhibitors, by and large) consistently rated items a 4 or higher, from food to programs.
Here’s a glimpse at some of the more significant findings:
• Nearly half of attendees, 48 percent, booked business on the show floor.
• Of the 13 presenters and speakers (including the emcee), attendees rated all a 4 or better; seven, more than half, were rated 4.5 or better.
• Nearly everyone became acquainted with new properties or services (98 percent).
• Overall quality of exhibitors was rated 4.75… even higher than the brand new facility itself (4.68).
• Nearly all attendees said they will attend future MM&E events (98 percent).
A side note: The working lunch format rated a comparatively low 3.7… apparently there needs to be more time to enjoy such delectable treats!
As always, we invite you to share anecdotes, observations and criticism, constructive or otherwise… it’s the only way we’ll grow this pie for all of us!
MM&E offers kudos to the state-of-the-art St. Charles Convention Center, which just marked its first anniversary in April. We’d also like to express our appreciation to University of Missouri, Lindenwood University and College of the Ozarks for volunteer students who got a first-hand look at our exciting segment of the hospitality industry.