PRA and Kuoni Destination Management Form Strategic Partnership


PRA, Inc., a leader in the Business Events industry, with the broadest owned network of offices in the Americas, and Kuoni Destination Management, the clear market leader in the European region, enthusiastically announce the companies have entered into a strategic partnership as part of their respective growth plans to redefine their sector.

Tony Lorenz, CEO of PRA, stated: “Our clients are global brands with global needs. As industry leaders, it is our responsibility to our clients to identify best in class strategic partners in significant markets. With Tour East in the Asia Pac region earlier in the year, and now Kuoni Destination Management in Europe, we have expanded our alignment with a tight group of strategic partners who match our high caliber approach to outstanding service. We are thrilled to launch this partnership with the stellar team at Kuoni Destination Management.”

According to recent studies by the Events Industry Council and Oxford Economics:

  • The European business events sector contributes approximately $350 billion of direct meeting spend globally.
  • Nine out of the top ten cities for meetings and events fall under the European region with the second-highest level of meeting participants globally.
  • According to the World Travel and Tourism Council, European travel and tourism contributed 9.7% of the total GDP in the region.

The business events industry is expanding in Europe, featuring several pockets of extraordinary growth. Spanning across all of Europe, Kuoni Destination Management fulfills demanding, creative and complex projects with passion. Kuoni Destination Management specializes in meetings, events, incentives, congresses/conventions, and other solutions. Through this partnership, PRA’s clients will have ready and informed access to expanded solutions in the European region, further enhancing the global reach of the PRA and Kuoni Destination Management brands.

Claudio Torti, Senior Vice President Global MICE, Kuoni Destination Management stated: “As our strategic focus is increasingly on serving US customers seeking unforgettable lasting experiences when in Europe, we find PRA to be an ideal partner to further grow this key market. PRA reflects solid industry principles that fundamentally are based on dedication to valued clients and servicing excellence, something that is fully aligned with our own company values. We are excited to start this new journey with PRA, opening a new market for their valued clients”

With origins dating back to 1906, Kuoni Tumlare, a wholly-owned business of JTB Group, is a full-service Destination Management Company operating exclusively B2B destination services. Kuoni Destination Management’s 20 offices offer an extensive network of experienced team members producing a diverse range of solutions. Kuoni Destination Management delivers exceptional, personalized business events in Austria, Benelux, Czech Republic, France, Germany, Italy, Nordic, Portugal, Spain, Switzerland, and the United Kingdom.

PRA, with 28 offices across North America, is growing significant relationships with global brands across its system organically and through an expanding list of acquisitions and strategic partnerships on a local, national and global basis.

For 20+ years, the MEET family of products have provided regional and national resources that have kept corporate, association, medical, education, independent, and religious meeting and event planners informed about relevant vendors, industry news, tech innovations, and resources that impact and influence how and where they plan their group business.

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