People Update: Joe Hirsch


Switch, an experiential marketing agency, is pleased to announce the company’s new Senior Vice President of Sales and Marketing, Joe Hirsch.

A proven sales leader, Joe brings 30 years of hospitality and events experience to Switch. He has experience in the hotel industry, general service contracting, audio visual, event technology, and business events. Most recently, Joe served as the Vice President of Field Sales for PRA Business Events, a leading business events and destination management company.

“Switch is an incredible experiential marketing agency. It’s rich lineage of live events and immersion marketing experiences are iconic. I’m humbled and excited to now be part of the Switch brand.”

Joe will reside in Chicago, where he will leverage his extensive corporate, association, and third party relationships. In his new role, he is responsible for leading incremental topline revenue growth, harmonizing and growing sales resources across the country, and will lead Switch marketing strategy and brand activations.


For 20+ years, the MEET family of products have provided regional and national resources that have kept corporate, association, medical, education, independent, and religious meeting and event planners informed about relevant vendors, industry news, tech innovations, and resources that impact and influence how and where they plan their group business.

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