New Rosen Aquatic & Fitness Center Impacts Orlando Meetings and Tourism


Southeast’s Largest Competitive Swim Facility And Workout Center Will Host More Than 50 Meets Annually and Individual Orlando Visitors with Daily/Weekly Passes

April 13th marked another milestone in the storied career of hospitality industry icon and philanthropist Harris Rosen. And provides a beacon of hope that Orlando’s tourism and meetings industry is another solid step further toward recovery.

While hotelier Harris Rosen is known primarily as the owner and operator of Rosen Hotels & Resorts in Orlando, this doesn’t preclude the creative and curious entrepreneur from dipping his toe into the waters of various other ventures that pique his interest. Or that fulfill a bonafide need. This includes his self-funded RosenCare healthcare plan, created by Rosen and his team in 1991, resulting in savings to date of $460 million on behalf of his company. He also owns a commercial laundry facility that serves his hotels and many others in the region.

His newest venture, the Rosen Aquatic & Fitness Center (RAFC), opened today on International Drive in Orlando with an official ribbon cutting. As an avid daily swimmer and former master’s swimming champion, his interest is genuine. As a facility proven to be integral to the success of Central Florida’s meetings and tourism industry, the need to be open is imperative.

The RAFC is officially poised to welcome more than 50aquatic competitions annually, as well as to host special events, out-of-town visitors and local members at one of the Southeast’s largest international swim facilities.

The facility is located just minutes to the Orlando County Convention Center and the area’s tourist hub. Recent meets included the prestigious National Club Swimming Association (NCSA) National Championships, while the facility has been tapped to host the 2022 Special Olympics USA Games, being held June 5-12, 2022.

“Mr. Rosen and the Rosen Aquatic Center have been such steadfast supporters of Special Olympic Athletes over the years,” said Joe Dzaluk, President & CEO, 2022 Special Olympics USA Games. “It is an honor to host the 2022 USA Games swimming competitions in such a prestigious facility. We will welcome over 300 swimmers from 48 US state programs, Aruba, Jamaica and the Bahamas. We are thrilled that they will be competing in such a special venue.”

The RAFC also is a membership facility for the local community, and as such, provides a unique opportunity for Orlando visitors to become “transient” members. Visitors and meetings attendees, who like Rosen, swim daily for fitness, or who are staying at a rental home or hotel without access to fitness equipment and want to maintain their hard-earned physiques, are welcome to use the swimming facilities and world-class Adam Michael Rosen workout center while they are in town.  Affordable visitor rates include $5 for a two-hour pass, $10 for a daily pass and $30 for a weekly pass.

The center also recognizes local hospitality industry employees by offering a special hospitality discount on monthly and annual local memberships.

Portions of the facility can be booked for private events such as birthday parties, corporate wellness and special swim events. Healthy and inventive catering menus will be available from Rosen Hotels’ award-winning catering.

In the true spirit of The Harris Rosen Foundation, which owns and operates the facility as a 501 (c) (3), the RAFC is dedicated to elevating the quality of life of its members and visitors both locally and from throughout the world.

“Ultimately, our goal is to be an inspiring fitness center to support the community and visitors with their wellness goals, while continuing to be a world-class facility where athletes of all ages and levels from around the world come to enhance their aquatic abilities,” said Rosen.

For more about hosting a competitive swim meet or special event or for details on visitor passes and membership, please visit



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