International Study Shows “The Future Role and Purpose of Business Events”


The German Conventions Bureau recently released a study entitled “The Future Role and Purpose of Business Events” that analyzed perceptions of event registration, virtual reality and livestreams, event venues, knowledge and learning at events, hotel booking platforms, real-time analysis of participant behavior, virtual spaces, how the success of an event will be measured, and more.  This study used the Kano model to measure various generations’ outlook on forthcoming events, which differentiates between five quality levels, i.e., basic, performance, enthusiasm, rejection and irrelevant features.

To view this study, click here.


For 20+ years, the MEET family of products have provided regional and national resources that have kept corporate, association, medical, education, independent, and religious meeting and event planners informed about relevant vendors, industry news, tech innovations, and resources that impact and influence how and where they plan their group business.

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