Hotel Occupancy Significantly Increases During New Years Holiday


Thanks to a travel boost leading into the New Year’s holiday, U.S. weekly hotel occupancy improved noticeably from the previous week, according to STR‘s latest data through 2 January.

27 December 2020 through 2 January 2021 (percentage change from comparable week in 2019/2020):

• Occupancy: 40.6% (-17.2%)
• Average daily rate (ADR): US$107.93 (-21.5%)
• Revenue per available room (RevPAR): US$43.81 (-35.1%)

Hotel demand jumped in week-over-comparisons while TSA checkpoint counts showed five days with more than 1 million passengers. Substantial hotel demand growth is not expected to continue as leisure travel once again dissipates after the holidays.

Aggregate data for the Top 25 Markets showed identical occupancy (40.6%) but higher ADR (US$112.83) than all other markets.

Among the Top 25 Markets, Miami/Hialeah, Florida (69.2%) saw the highest occupancy level.

Top 25 Markets with the lowest occupancy levels for the week included Minneapolis/St. Paul, Minnesota-Wisconsin (24.2%), and Boston, Massachusetts (28.2%).


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