Hotel Industry Moves Closer to 50% Occupancy

U.S. hotel gross operating profit per available room (GOPPAR) reached positive territory for the first time since February, according to STR‘s latest monthly P&L data release.

In a year-over-year comparison with July 2019, the industry reported the following:

  • GOPPAR: -93.3% to US$5.74
  • TRevPAR: -74.1% to US$60.04
  • EBITDA PAR: -115.1% to US$-9.24
  • LPAR (Labor Costs): -64.8% to US$28.46

The industry had registered negative GOPPAR values for four consecutive months: March (US$-2.10), April (US-$17.98), May (US$-10.26) and June (US$-5.89).

“As the industry inched closer to 50% occupancy, we saw continued incremental improvement in the subsequent profitability metrics,” said Raquel Ortiz, STR’s assistant director of financial performance. “We are of course nowhere near pre-pandemic levels, but there were additional encouraging signs in positive GOPPAR for full-service hotels and six major markets.”

To view STR’s July profitability slides, click here.

MK

About the author

The MEET® Family of Publications

The MEET® Family of Publications produces regional and national publications that keep corporate, association, medical, education, independent, and religious meeting and event planners informed about relevant industry suppliers, news, tech innovations, and resources that impact and influence how and where they plan their upcoming company function(s).