Missouri Meetings & Events 2012 Kansas City Regional Expo

September 17-18, 2012

AFRS National Convention Exhibit Manager
Exhibit Arts, LLC

Heather manages over 60 medical events a year for the Health Professions department of the Air Force Recruiting Service. With 14 years of experience working in an exhibit house environment and managing exhibit programs for commercial and government clients, Heather has learned the hard way that Murphy’s Law does prevail in the Trade show/Convention industry. Real world hands on experience and 10 years of ongoing education in the field has allowed her to find ways around the norm and streamline the confusing and expensive process of the exhibit world.

Certified in 2008, she is currently one of 350 in the world to obtain the designation. The CTSM designation (Certified Trade Show Marketer) is awarded by EXHIBITOR in affiliation with Northern Illinois University and reflects the highest standards of trade show and event marketing. Less than 1% of all trade show and event marketers have attained this distinction.

She volunteers onsite for the CTSM program at The Exhibitor Show since 2002. Mentoring and advising new candidates throughout the year allows her to stay aware of the challenges that event and conference managers face in their programs.

Ten Insider’s Secrets of Hidden Trade Show Costs
Monday, September 17, 4:30pm-5:30pm
Tuesday, September 18, FLASH DRIVE – TBD

Session Details:
An insider’s view of the exhibit industry and how meeting managers can bypass the middle person. Heather will show you how to cut cos on trade show logistics, especially on things you could do yourself. Learn about key strategies to enhance your exhibiting experience.