Embrace the Summer Vibes


As the summer season approaches, meeting planners are presented with a wonderful opportunity to infuse their meetings and events with a fresh and vibrant ambiance. Whether it’s a corporate conference, team-building retreat, or a social gathering, incorporating summer trends can create an engaging and memorable experience for attendees. In this article, we will explore the top trends that meeting planners should consider when designing their summer meetings and events.

Outdoor and Rooftop Venues

Summer is the perfect time to take advantage of the great outdoors. Embrace the warm weather by considering outdoor or rooftop venues for your meetings and events. Whether it’s a picturesque garden, a breezy terrace, or a stunning rooftop overlooking the city skyline, outdoor settings provide a refreshing change of scenery and promote a relaxed and informal atmosphere. Attendees will appreciate the opportunity to connect with nature while enjoying the event.  To discover outdoor and rooftop venues among other meeting locations, visit the MEET online resource directory.

Sustainable Practices

Sustainability continues to be a significant trend across all industries, and meetings and events are no exception. Incorporating eco-friendly practices into your summer events not only demonstrates a commitment to the environment but also enhances the overall attendee experience. Consider implementing initiatives such as reducing waste through recycling and composting, sourcing locally grown or organic food, and using energy-efficient lighting and equipment. Encourage attendees to participate by providing reusable water bottles or implementing digital event materials instead of printed materials.

Light and Refreshing Menus

When planning summer events, refreshing and light menus are key to keeping attendees energized and hydrated. Embrace seasonal fruits, salads, and chilled beverages to keep everyone feeling refreshed throughout the day. Incorporate vibrant colors and unique flavor combinations to create a memorable culinary experience. Offering gluten-free, paleo, and vegetarian options ensures inclusivity and caters to diverse dietary preferences and requirements.  To accommodate attendees in the food and beverage landscape, considering working with Happy Food Catering, a local catering company in Columbia, Missouri that customizes event menus in way that nourishes everyone.

Incorporating Technology

Technology plays a crucial role in enhancing engagement and interaction during meetings and events. Embrace the latest technological advancements to create an immersive experience for attendees. Consider using interactive apps, event-specific hashtags for social media engagement, live streaming for virtual attendees, and virtual reality experiences. Utilize event management platforms to streamline registration, networking, and attendee engagement. Augmented reality and gamification can also add an element of fun and interactivity to your summer events.

Wellness and Outdoor Activities

Summer is the perfect time to prioritize wellness and outdoor activities. Incorporate wellness breaks into your event agenda, offering activities such as yoga sessions, meditation, or even outdoor team-building exercises. Organize group walks or hikes, encouraging attendees to explore the local surroundings and enjoy the summer sunshine. Wellness-focused activities not only promote physical and mental well-being but also provide networking opportunities in a relaxed and informal setting.

Interactive Entertainment

Engage and entertain attendees with interactive activities that create a lively and dynamic atmosphere. Consider incorporating live performances, interactive workshops, or engaging keynote speakers who can captivate and inspire the audience. Photo booths, virtual reality experiences, or interactive game stations can also provide entertainment and encourage networking among attendees.


Summer meetings and events provide a unique opportunity to infuse a vibrant and refreshing atmosphere into your gatherings. By embracing trends such as outdoor venues, sustainability practices, light menus, technology integration, wellness activities, and interactive entertainment, meeting planners can create a memorable and engaging experience for attendees. Remember to align these trends with the specific goals and objectives of your event to ensure a seamless and impactful execution. So, go ahead and embrace the summer vibes, delight your attendees, and make your summer meetings and events shine.


For 20+ years, the MEET family of products have provided regional and national resources that have kept corporate, association, medical, education, independent, and religious meeting and event planners informed about relevant vendors, industry news, tech innovations, and resources that impact and influence how and where they plan their group business.

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