Destination Marketing Association International (DMAI)

January 1, 2007

Destination Marketing Association International (DMAI)

Touted as the world’s largest and most reliable resource for official destination marketing organizations, Destination Marketing Association International (DMAI) is dedicated to improving the effectiveness of more than 1,300 professionals from 600-plus destination marketing organizations in more than 25 countries.

DMAI was founded in 1914 as the International Association of Convention and Visitor Bureaus (IACVB) to promote sound professional practices in soliciting and servicing meetings, conventions and tourism. Today, the renamed association provides educational resources and networking opportunities to its members, and information on the CVB industry to the public.

DMAI’s mission statement: To enhance the professionalism, effectiveness, and image of destination management organizations worldwide. To this end, DMAI aims to provide its members—professionals, industry partners, students and educators—the most cutting-edge educational resources, networking opportunities and marketing benefits available worldwide.

Some of DMAI’s features and benefits:

• An online travel portal:

• A meetings and conventions database: Meeting Information Network (MINT)

• Professional certificates and designations, e.g. Certified Destination Management Executive (CDME)

• E-mail discussion lists for members

The organization’s Resource Center provides a wealth of information such as sample bureau operations documents and research statistics. As it continues to grow, the center also will strive to serve as a referral source for other industry-related information.

Much has been said about “branding” a destination. But according to one of many interesting presentations on the comprehensive DMAI Web site, it can’t be created solely through focus groups, an eye-catching logo and media spending. What a CVB thinks is important may not match what a visitor thinks is important. Consumer opinion is dynamic and ever-changing. While knowing what consumers think about the destination is an important part of the marketing mix, knowing what they feel about a destination, its products and services… and its competitors… is even more important.

What’s more, will they come back? Something has to woo them… whether it’s shopping, dining, excitement, great deals or unforgettable sights. Appropriately enough, DMAI’s Web site is fun to visit—and return to. Animated graphics pull you in, and a great slide show makes you want to stay awhile: The Taj Mahal, a deserted beach, the Eiffel Tower, a lighthouse, Rome, snowcapped mountains, the Chicago skyline, the Statue of Liberty, Southwestern U.S. desert vistas, Chinese pagodas…

For more information:

Destination Marketing Association International

2025 M Street NW, Suite 500

Washington, DC 20036


About the author

The MEET® Family of Publications

The MEET® Family of Publications produces regional and national publications that keep corporate, association, medical, education, independent, and religious meeting and event planners informed about relevant industry suppliers, news, tech innovations, and resources that impact and influence how and where they plan their upcoming company function(s).