The study, conducted by Tourism Economics and Longwoods International, measures the size, strength and reach of the travel and tourism industry across the 15-county Cincinnati region.
Study highlights include 2017 increases in visitors, visitor spending, job creation and tax revenues. Visitor spending was up more than four percent year-over-year, beating the national average of three percent growth.
“Tourism and visitor spending are strong, and there’s a direct impact on the region’s overall economic vitality,” said Julie Calvert, president and CEO of the Cincinnati USA Convention & Visitors Bureau. “The results of this year’s study are the best we’ve ever tracked, and by attracting more visitors, we drive new business opportunities, stronger talent attraction and a better quality of life for our residents. That’s the power of tourism, and it reflects our community’s commitment to creating incredible visitor experiences and a welcoming environment.”
- The Cincinnati region hosted 26.6 million visitors in 2017, up 2 percent from 2016.
- Visitors spent $5.3 billion, an increase of more than 4 percent year-over-year.
- The travel and tourism industry supported more than 80,000 jobs, a 3.5 percent increase over 2016.
- Employees in the travel and tourism industry earned more than $2.7 billion in income, up 5.1 percent over 2016.
- Tourism generates $1.2 billion in tax revenue, including state and local taxes, offsetting the average household’s taxes by $653 yearly.
- Since 2009, the Cincinnati region’s growth in visitor volume and spending, hotel room demand, and hospitality employment has outpaced the growth of the United States in these measures. Read More