The latest movie theater in Creve Coeur opened on May 18th. The B&B Theatres Creve Coeur West Olive 10 features a movie theater combined with a range of attractions, including a bowling alley, rock-climbing wall, arcade, full bar, and, eventually, a casual sit-down restaurant. The venue is primarily a movie theater, boasting 10 screens with traditional and premium formats. One auditorium offers an immersive 270-degree experience similar to IMAX, and another auditorium includes sensory effects like jolts, rain, and scents. A children’s theater includes pre-screening playtime with a playground, while a retro-styled auditorium is dedicated to independent and classic films. A separate 10-lane bowling alley, B-Roll, is located in another wing, away from the theaters. The facility is part of the Kansas City-based B&B Theatres chain, with existing theaters in Festus, Wentzville, and Wildwood.