Position your property for the bleisure boom
The next wave of bookings won’t separate business and leisure—and neither should your strategy.
A $2.2 trillion shift is already underway
Bleisure travel—where business trips extend into leisure experiences—is no longer a trend. It’s becoming the standard. In 2025, the global bleisure travel market reached $762 billion. By 2026, it’s projected to grow to $849.87 billion—on its way to $2.2 trillion by 2034.
This isn’t incremental growth. It’s a fundamental shift in how and why people travel.
What this means for venues and event partners
Planners aren’t just sourcing meeting space anymore. They’re looking for destinations, venues, and partners that can support a full experience—before, during, and after the event. That includes:
- Walkable surroundings, dining, and entertainment
- Extended-stay appeal for attendees and guests
- On-site amenities that go beyond the meeting room
- Local experiences that add value to the overall trip
If your property or service can support that experience, you’re no longer just part of the event—you’re part of the reason attendees choose to stay longer.
Visibility matters more than ever
As bleisure demand grows, so does competition. More venues and service providers are positioning themselves around experience, not just space.
The difference is who gets seen first—and who stays top-of-mind when planners are building out programs.
MEET places your property in front of planners actively sourcing venues and services—within a context where experience matters.
Don’t wait until demand peaks
By the time bleisure fully peaks, the most visible and well-positioned properties will already be established. Now is the time to:
- Align your positioning with how planners are sourcing
- Showcase your experience—not just your specs
- Stay consistently visible during the planning process
Because planners aren’t just booking events. They’re shaping experiences that extend beyond them.
Start positioning for what’s next
If your goal is to capture more of the growing bleisure-driven demand, it starts with how—and where—you show up.
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